Doubling Free-To-Paid Conversions From 6% to 13% After Redesign
Lightspeed is a fast-growing SaaS startup focused on simplifying internal operations for remote teams through AI-powered task routing and real-time project visibility. Their product helps teams automate repetitive work, track workflows across tools, and make better operational decisions
They needed more than just development help; they needed a design and engineering partner who could translate their vision into a sleek, scalable MVP that looked polished, loaded fast, and worked flawlessly.
Client
Lightspeed
Location
France
Year
2024 - ongoing
Scope of work
Industry
The Challenge
While Lightspeed had established a significant user base and industry presence, they faced several key challenges as they continued to scale:
While Lightspeed had established a significant user base and industry presence, they faced several key challenges as they continued to scale Lightspeed needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
Outdated digital presence
Despite their success, their website no longer fully reflected the advanced capabilities of their platform, nor the growth trajectory they were on.
Lack of a visual “wow” factor
Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
Fragmented brand experience
Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
Expanding needs for marketing assets
Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
The Solution
While Lightspeed had established a significant user base and industry presence, they faced several key challenges as they continued to scale:
While Lightspeed had established a significant user base and industry presence, they faced several key challenges as they continued to scale Lightspeed needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
Outdated digital presence
Despite their success, their website no longer fully reflected the advanced capabilities of their platform, nor the growth trajectory they were on.
Lack of a visual “wow” factor
Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
Fragmented brand experience
Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
Expanding needs for marketing assets
Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
The Conclusion
While Lightspeed had established a significant user base and industry presence, they faced several key challenges as they continued to scale:
While Lightspeed had established a significant user base and industry presence, they faced several key challenges as they continued to scale Lightspeed needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
Outdated digital presence
Despite their success, their website no longer fully reflected the advanced capabilities of their platform, nor the growth trajectory they were on.
Lack of a visual “wow” factor
Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
Fragmented brand experience
Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
Expanding needs for marketing assets
Lightdash needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.
They understood our vision instantly, moved fast without cutting corners
While Lightspeed had established a significant user base and industry presence, they faced several key challenges as they continued to scale Lightspeed needed to make a powerful first impression on users, demonstrating how their tool works in practice through dynamic and engaging Rive animations.